"My skin was never lovelier, thanks to Camay," says this charming Alabama bride: Hilda Wade (Mrs. Frank E. Wade)
November 1936 · Modern Screen (New York), vol. 13, no. 6, November 1936
Named here: Frank Edward Wade, Hilda Webb
The book at the Internet Archive
Transcription
Full-page advertisement. At the top, a cherub blowing a trumpet, and the headline:
"My skin was never lovelier / Thanks to Camay" / SAYS THIS CHARMING ALABAMA BRIDE
A half-length portrait photograph of a bride in a white lace cap and long veil, holding flowers. Over its lower edge, a printed card:
BIRMINGHAM, ALA. / I know [underlined] the perfect skin care that Camay gives me. My skin was never lovelier—thanks to Camay. / Sincerely, / (Signed) Hilda Wade / (Mrs. Frank E. Wade) / August 5, 1936
Below, in two columns:
HILDA WADE is even lovelier than her picture. This gracious bride has a perfect complexion—smooth, clear, fresh. "A tribute to Camay's excellent care," she says.
Your skin, too, should have Camay's perfect care. For Camay has a mild, gentle way of bringing out the true loveliness of your complexion. Camay's creamy, rich lather soothes the skin. Camay's tiny bubbles work energetically—cleansing right down to every pore. In no time at all, your skin will have a loveliness all the world can admire.
The magic of Camay? Its mildness. Camay is definitely, provably milder than other leading beauty soaps. Try Camay today. Order half a dozen cakes. Its price is very low.
Let Camay bring your loveliness to light.
At the foot, a cake of Camay soap in its wrapper, with the cameo trade mark.
Citation: Camay soap advertisement, "'My skin was never lovelier thanks to Camay' says this charming Alabama bride," testimonial of Hilda Wade (Mrs. Frank E. Wade), Birmingham, Ala., dated August 5, 1936, Modern Screen, vol. 13, no. 6 (November 1936), p. 17; digital images, Internet Archive, Modern Screen (Dec 1935 – Nov 1936), https://archive.org/details/modernscreen1213unse, scan n1238, accessed 14 November 2026. The file is Matt Wade's photograph (9 February 2026) of a copy of the page in the family papers, headed "MODERN SCREEN".
What it says, against the tree
Each fact this record gives, set beside what the FamilySearch tree says: it agrees, it is new (the tree lacks it), it conflicts, or it is context.
| Person | Fact | Document says | Tree says | Assessment |
|---|---|---|---|---|
| Hilda Webb | Name | "Hilda Wade (Mrs. Frank E. Wade)" | Hilda Webb, married Frank Edward Wade | agrees |
| Hilda Webb | Residence | Birmingham, Ala., on the testimonial dated 5 August 1936 | Birmingham 1910–1930; Queens 1949–1950 | context (see notes) |
| Hilda Webb | Portrait | Photograph of her as a bride, printed 1936 | — | new (a portrait) |
| Frank Edward Wade (1896) | Marriage | "Mrs. Frank E. Wade" | Married Hilda Webb (no date or place in the tree) | agrees |